Terms of Use

CHADD Innovations, LLC's




This Privacy Policy governs your use of the www.attentionpoint.com and www.definipoint.com website (the “Website”).  By accessing or using any part of the Website, you agree to all terms and conditions set forth in this Privacy Policy.

Information Collected From Website

CHADD INNOVATIONS, LLC (the “Company”) owns and operates the Website.  The Company collects both personal information and non-personal information from persons who use or access the Website.

Personal Information:  You are required to register an account, which includes selecting a username and password, in order to use the Website.  Other personal data such as your name and address will be collected during the account registration process.  As part of the registration process, the Company may ask you for certain personal information such as your name, address, e-mail address, or telephone number.

The Company reserves the right to use your personal information to communicate with you, to update you on Company services and benefits, to personalize the Website for you, or to provide you with other information that may be of interest to you. The Company may use the information you provide to fulfill your requests for membership, newsletters, our products, programs, and services, to respond to your inquiries about our offerings, and to offer you other products, programs or services that we believe may be of interest to you. We sometimes use this information to communicate with you, such as to fulfill a request by you for an online newsletter, to contact you about your membership with us or to notify you when we make changes to our membership agreements, or to fulfill purchase orders.

Non-Personal Information:  The Company reserves the right to collect your non-personal information.  Such information includes, but is not limited to, the internet browser you are using, the type of computer operating system application software and peripherals you are using. The Company uses such non-personal information on an aggregated basis to do such things as operate and enhance the Website.

Disclosure to Third Parties

The Company will not sell, rent, share, or transfer your personal information to unaffiliated third parties, without your prior consent.  For purposes hereof, the Website’s Internet service provider shall be deemed to be an affiliated third party.  The personal information you give the Company is confidential, and will not be sold or given to any individual or company or organization.


The Company may also collect information through the use of cookies.  A cookie is a small text file that contains a unique identification number that is sent from the Company and stored on your computer.  Cookies are used to help facilitate your use of the Website in the future.  You may disable cookies on your computer , however, not accepting or disabling cookies from the Website may prevent you from receiving full use of, or accessing all parts of, the Website.


When you submit personal information on the Website, the Company will take all reasonable efforts in order to protect your personal information.  When you submit sensitive information such as your credit card number, that information is encrypted with 256 SSL encryption.  The Company also uses certain security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure once it is received.  Nevertheless, it is also your responsibility to protect the secrecy of your personal information, including your credit card information, username and password.  If you believe that your username and/or password has been compromised, please contact the Company immediately.  To do so, or if you have any other questions about the security of the Website, send an e-mail to customer_service@chadd.org .

Correcting/Updating Account Information:

If you need to correct or update your account information, or you no longer desire our services, you can do so on the Website, by sending an e-mail to customer_service@chadd.org.

Notification of Changes

If this Privacy Policy is changed, a notice of the change will be posted on the Website, so you are aware of such changes.

Legal Disclaimer

The Company reserves all rights to disclose personal information when required by law or in the good-faith belief, that such action is necessary in order to conform with the law or to comply with any legal process served against the Company.  Your continued use of the Site constitutes your agreement to these Terms.

Contact Us

If you have any questions about this privacy statement, the practices of the Website, or your dealings with the Company or the Website, you may send correspondence to CHADD INNOVATIONS, LLC, 4601 Presidents Drive, Suite 300, Lanham, MD 20706 or send an e-mail to customer_service@chadd.org